JULIETTA CHASE

A luxury organic essentials brand rooted in intention, health, and femininity.

Brand Strategy · Visual Identity · Brand Development

Julietta Chase was developed as a refined, high-end brand with a strong emotional and mission-driven core. The process included shaping both the strategic positioning and visual world of the brand to reflect its clean, elevated, and deeply intentional identity.

JULIETTA CHASE

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JULIETTA CHASE

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JULIETTA CHASE

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JULIETTA CHASE · JULIETTA CHASE · JULIETTA CHASE ·

Project Scope

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Brand Strategy

    Established the strategic foundation behind the brand’s story, audience, and direction.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Visual Identity

    Developed a refined visual language aligned with the brand’s values and aesthetic.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Brand Development

    Brought the brand to life through a cohesive and intentional overall presence.

**Images shown are sourced for mood and direction only and are not owned or created by me.